Why knowledge is best than gold at Lore Group’s Pulitzer Amsterdam

The model

Lore Group is a global hospitality firm that designs, transforms, manages, and operates resort and food and drinks ideas in notable cities throughout Europe and the USA. Considerate design and attention-grabbing use of house is on the core of the model.

One of many feathers within the group’s cap is Pulitzer Amsterdam, which provides intimate visitor rooms, tranquil interior gardens, a number of assembly and occasion areas, a backyard café, an award successful bar, and a restaurant serving easy but superbly crafted dishes. Pulitzer Amsterdam is a singular mix of conventional Dutch craftsmanship and fashionable design nestled amongst the town’s most iconic canals.

The problem

The Lore Group was an early adopter of Revinate, leveraging the platform to gather visitor suggestions and conduct advertising since July 2017. On the time, it was essential for the group to have brand-level reporting and the flexibility to market from the group but additionally allow and empower the properties to simply accumulate and leverage their very own visitor knowledge.

When Fabien Dini joined Lore Group as Head of Digital 2 years in the past, he knew that Revinate’s visitor knowledge platform offered a goldmine of alternative. “To stroll into an organization that had a lot nice knowledge able to be tapped was outstanding,” he explains. “I instantly noticed our alternative to leverage the info in our advertising efforts to drive extra direct income.”

Then, 6 months later, Lisa Hoogewoning left her function at an enormous resort firm and joined Pulitzer Amsterdam as Advertising Supervisor. She was happy to find that Revinate Advertising was already in place at Pulitzer Amsterdam. She used it in her earlier function and was trying ahead to leveraging its automation, segmentation, and personalization capabilities to construct a extra engaged database.

The answer

With Revinate’s easy-to-use composer and marketing campaign options, Hoogewoning can now create quarterly newsletters and emails that really signify the aesthetic of the model and drive visitor engagement.

“It’s so intuitive to create newsletters and emails that look skilled and high-end,” she says. “We will simply check on each desktop and cellular gadgets. Our high-end company count on top of the range content material from us, and Revinate makes it simple to ship.”

Thus far, Hoogewoning has pushed €100k in direct income from newsletters alone. And in contrast to when utilizing different visitor knowledge platforms, Hoogewoning doesn’t have to fret about GDPR compliance or unintentionally emailing company who haven’t subscribed to obtain newsletters. Revinate is constructed round knowledge privateness, so hoteliers can relaxation assured that solely company who’ve opted in to communications obtain content material.

And the outcomes converse for themselves. The resort’s common open charge is 45% and the CTR is 2.5% .

Hoogewoning additionally leverages Revinate’s automated campaigns to save lots of time whereas driving an always-on direct income channel. She presently has 19 campaigns set as much as have interaction and upsell company upon set moments within the visitor journey.

For instance, a cancellation restoration marketing campaign for OTA company is triggered 3 days after cancellation and encourages vacationers to e-book direct the following time. After operating for simply 1 month, the marketing campaign has generated €4,500 in income.

The outcomes

One of many unexpected advantages of Revinate is the way it has created a tradition of optimization on the lodges. The properties have full management over their campaigns, however Dini provides recommendation round segmentation and finest practices that he’s seeing throughout the model. For campaigns that every one lodges run, like for Black Friday, property-level entrepreneurs share what’s working and ask for recommendation from their friends to drive the very best outcomes.

Dini is aware of that digital advertising is a component artwork and half science. He pores over Revinate’s experiences for engagement developments and to grasp the group’s company higher.

For instance, Revinate Visitor Suggestions experiences present knowledge that the lodges use to enhance facilities and companies. With workers shortages and costs going up, this suggestions helps to make sure a greater visitor expertise.

Thus far, Pulitzer Amsterdam has pushed €1.1m in direct income from Revinate Advertising. However Hoogewoning is simply getting began.

“Subsequent yr, I’m actually excited to make use of extra segmentation and personalization to proceed our success,” she says. “There’s a lot untapped alternative and I can’t wait to drive much more direct income.”