Unique: West Resort Sydney faucets into demand for ‘Instagrammable’ experiences
West Resort Sydney, a part of the Curio Assortment by Hilton, has launched its first Christmas-themed rooms in a bid to offer a singular festive expertise for friends.
The 2 rooms, created in partnership with Electrical Confetti, transport friends to a Christmas wonderland.
“While you stroll into the room, you’ll discover floor-to-ceiling glitter wallpaper, life-size nutcrackers, big candle bedside laps, tinsel and naturally, Santa himself,” Resort Supervisor, Nathan Kengike, informed HM.
“To verify your Instagram feed is as festive as potential, there are Christmas neon indicators all around the partitions. A festive deal with can be ready for friends within the rooms.
Kengike mentioned the concept stemmed from a real love of Christmas, and a need to captivate friends.
“At West Resort we actually love Christmas and wished to embrace it, identical to Sydney does, in all its glory,” he mentioned.
“This 12 months, we actually wished to do one thing totally different. Christmas is a time of giving – and by that, we need to give our friends the most effective expertise they’ll get at our resort.
“It’s one thing we’ve by no means carried out earlier than at West Resort, and we’re actually pleased with the consequence.”
By making a enjoyable festive providing, Kengike is hopeful friends will create a buzz concerning the rooms on social media and finally drive bookings.
“Our final objective is to create a enjoyable, festive area the place our friends can actually get into the Christmas spirit,” he mentioned.
“We additionally need to generate buzz on our social channels and throughout media – creating causes for a few of our loyal friends to come back again, or somebody new to e-book a keep.
“It’s so essential – realizing how a lot our friends share on-line and the way the shareability/Instagram-ability impacts decision-making. This was a key issue when creating the rooms – they’re vibrant, vibrant, and 100% Instagrammable.”
Kengike there may be rising demand from friends for distinctive expertise – not only for Christmas
“Our friends are in search of out-of-the-box experiences – particularly on this new regular,” he informed HM.
“There’s a actual need to assume in a different way and ship totally different experiences.”
West Resort additionally has an upcoming collaboration with its facilities model, Mr Smith, within the works.
“Now we have created an thrilling in-room expertise with the merchandise,” he mentioned.
“This may launch in early December and the package deal features a full-size reward set and different hair-care merchandise.”
