Unique: Lodging Australia launches official brand at AHICE 2023

United trade physique Lodging Australia has formally launched its new brand on the Asia Pacific Lodge Trade Convention and Exhibition (AHICE) with President Leanne Harwood and CEO Michael Johnson unveiling the design to delegates on the Adelaide Oval on Thursday Could 4.

Talking forward of the official amalgamation day, slated for July 1, 2023, Harwood talked concerning the lengthy highway to create a united voice for the trade.

Leanne Harwood stated it has been an extended highway in making the amalgamation of the 2 associations occur

“There’s been plenty of blood sweat and tears to get us so far,” Harwood stated.

“There’s been an enormous quantity of effort from so many individuals throughout the board for a lot of, a few years.”

The official brand of Lodging Australia was revealed at AHICE on Thursday

Johnson, the CEO of Tourism Lodging Australia and interim CEO of Lodging Affiliation, spoke concerning the excessive help for the united physique, revealed in a 96% vote in favour of the amalgamation earlier this yr.

He additionally spoke concerning the significance of the affiliation being genuine and approachable in its illustration of the trade.

“We’re right here to work for the trade, one voice; we’re not competing with one another which is a really, crucial and productive approach to be working,” he stated.