The Resort König Albert generates over € 400,000 in a single 12 months utilizing Revinate
The model
Unhealthy Elster is a small Saxon city in Germany, close to the Czech border, recognized for its quiet recreation areas, together with a big spa and numerous salt swimming pools. The wellness space extends over 10,500 sq. meters and is related to the Resort König Albert through a connecting hall, which permits visitors to stroll backwards and forwards in bathrobes between the 2 buildings.
The Resort König Albert opened in March 2016 and is without doubt one of the finest accommodations within the Saxony area. The lodge has 108 rooms in three completely different classes and three assembly rooms for as much as 120 individuals.
The problem
As a brand new lodge, one of many proprietor’s priorities was to get the advertising channels up and operating. To start out, the lodge’s advertising workforce labored with a horizontal answer for small companies to ship out newsletters, however the platform didn’t provide refined monitoring and the workforce couldn’t observe outcomes. Happily, the overall supervisor obtained an electronic mail about Revinate Advertising and marketing and determined to take a better look.
The answer
At the moment, one 12 months after the launch of Revinate, the lodge not solely has refined instruments for marketing campaign administration and reporting however has additionally generated gross sales of over € 400,000 by means of electronic mail advertising.
Lucia Selbert manages electronic mail advertising for the lodge and is the first consumer of Revinate. After the deal was signed and the mixing with the PMS was accomplished, Lucia and the receptionist traveled to Amsterdam to satisfy with the workforce for a 1: 1 coaching session. She says: “It was so good to have the chance to get to know the workforce and get began on the fitting foot. The answer was extremely intuitive and simple to make use of from the beginning.”
The outcomes
Lucia continued her training in Munich when Revinate supplied electronic mail advertising certification. She handed with flying colours and introduced her new information again to the lodge. At the moment, Lucia has expanded the database from 20,000 individuals to greater than 34,000 and generated a whole bunch of hundreds of euros in gross sales. Due to Revinate’s segmentation features, the lodge can win again OTA bookers and have interaction visitors at each stage of their keep.
Lucia’s electronic mail campaigns commonly outperform business benchmarks. An end-of-year e-newsletter obtained an open price of 34{bb345bae26325d641f3dfe92347de1aab7dad5c193f2bfb17b095a24ab6b082b} and a click on price of 6.8{bb345bae26325d641f3dfe92347de1aab7dad5c193f2bfb17b095a24ab6b082b}. She says, “Simply having the ability to know real-time electronic mail efficiency is a large benefit. I can lastly share my outcomes with the GM and division heads, so we all know the place to focus and the place we see success.”
Lucia appreciates the partnership with Revinate and says, “I’m so grateful that we’ve discovered such a responsive associate in Revinate. In contrast to different options we use, Revinate values our suggestions and does every thing to assist us achieve success. I look ahead to studying and rising with them.”
Within the meantime, The Resort König Albert has additionally carried out Revinate Visitor Suggestions and is starting to efficiently combine overview administration into every day operations.
