With 12 years to our title, Younger Hospitality Summit (YHS) determined it was time for a rebranding. Since its founding, a lot has modified concerning the Summit; the hospitality business has grown over $50 billion USD, went by way of a digital revolution, and endured a world pandemic. Coupled with EHL’s rebranding, it was time for YHS to comply with swimsuit.
YHS nonetheless believes within the core precept of nurturing new hoteliers and enhancing skilled alternatives for younger skills within the hospitality business; nonetheless, the summit is completely different from when it was based. In a dozen years, YHS has grown many instances over in scale, reached out to worldwide companions and contributors from across the globe, and established itself as one of many largest and most influential student-led hospitality summits on the planet.
The choice to rebrand was made to raised signify our modifications and growth and our unhindered ambitions. To chop by way of the noise in our business and develop our model, which stands boldly.
“Younger Hospitality Summit”
Adopting the phrase “Hospitality” units our path and broadens our horizons to all facets of service and relationship administration. YHS realizes that the business is increasing additional than it has ever been earlier than, and our new title displays this progress.
New Face, New Emblem.
Our values align with our new brand – the audio system, the delegates, and the committee – those that make this summit potential. Every stakeholder is represented by way of one of many three speech bubbles which make up our brand. They signify the voice and necessity of every half and their interdependence on one another. Those that are empowered share their tales and experiences, piquing the curiosity of these of us who want to higher ourselves.
Our values are the supply of inspiration for our brand; curiosity, connection, and empowerment. Curiosity bringing every of us collectively, connections forming the summit, and empowerment by way of one another creating the summit we’ve right this moment. It’s by way of these values that we, as each a neighborhood and business, can attempt to larger heights.
The How: The Phrases
YHS has adopted a brand new typography to match the values we attempt to encourage.
Palatino, as a serif font, conveys the sense of significance and authority we, as organizers, put into YHS. Regardless of being student-led and arranged, YHS has proved itself to face agency and robust every recurring 12 months, welcoming dozens of extremely esteemed audio system, and consultants of the sector in addition to a whole bunch of company from around the globe. Used for headings, Palatino is the primary font readers will see.
The place the sharp edges and the tallness of Palatino demand respect, Gilroy calls in your consideration. Gilroy is a sans serif font which shows a way of roundness which shows its boldness and modernity with its unconventional with its youthful geometric dimensions. Protruding from the remainder of the web page, Gilroy calls for your consideration as will we.
The How: The Colours
Our three major colours are the YHS blue, vibrant yellow, and deep navy. The YHS blue is a coloration distinctive to YHS; resonating with our historical past and origin. The darkish shade from the navy offers grounding and assist, a nod of gratitude to EHL and the companions & audio system. The yellow brings forth the much-needed vibrancy of the summit; representing the youth; us, the delegates, and the attendees. Put collectively, YHS visualizes the interdependency we’ve with one another; the audio system, the delegates, and the committee.
A change of values signifies a change in YHS. This 12 months YHS returns bolder, and ever extra current. YHS has and can proceed to go away a mark on the world of hospitality.
Come and witness, YHS 2023.