Soho Home units sights on Sydney after Melbourne plans scrapped

Members-only resort model Soho Home will reportedly make its Australian debut in Sydney’s Darlinghurst, after a consortium deserted plans for a Melbourne venue, in line with the Australian Monetary Evaluation.

The AFR reviews that Trenerry Property Group and Kanat Group bought a three-storey “island website” at 256 Crown Road, close to Sydney’s leisure district of Oxford Road, for greater than AU$20 million.

It comes after plans to open a Soho Home Membership at a mansion in Melbourne’s South Yarra – which the consortium bought for AU$18 million in 2021 – had been shelved in current weeks as a result of opposition from native councils.

Soho Home is designed to attach inventive sorts, with lavish social areas together with rooftop swimming pools and vibrant bars for “curious, form folks to work, relaxation and play”.

The model was based by British millionaire Nick Jones in 1995, when he was supplied the area above his restaurant Cafe Boheme at 40 Greek Road in London’s Soho.

In July 2021, the corporate went public buying and selling beneath the title Membership Collective Group.

At the moment, the model has 33 homes in 14 international locations, with extra openings within the pipeline in Europe, Asia, and North America.

HM has contacted Soho Home for remark.