The Olympia, Washington-based agency has been round for greater than 50 years and has designed and printed inflight security data playing cards for greater than 600 airways.
The necessary and information-rich seatback security playing cards have been round for many years however solely turned mandated within the US aviation business in 1977. And whereas it could look like all of the playing cards are the identical, they differ from provider to provider, plane to plane, and have developed in graphics and design.
“Lots of the earliest variations have been booklet-style pamphlets that have been all or 90% textual content,” says Ferguson. “The content material was unfamiliar to the typical passenger. And lots of the phrases, phrases, and terminology have been solely understood in the event you have been an business skilled.”
Over time, a lot has modified within the look of the illustrations when it comes to type and tradition. And a few artistic methods airways tried to get passengers to pay extra consideration to the playing cards.
“Considered one of my favorites was Solar Nation Airways,” says Ferguson. “We hid seven completely different characters within the illustrations, together with a building employee, a gentleman in a tuxedo, and a ballerina. And the crew would inform passengers that in the event that they discovered all of the characters, they’d get somewhat prize.”
Learn extra in regards to the historical past and growth of airline security playing cards in our story on The Runway Girl Network.