Highway.Journey’s latest journey takes app into Audi, BMW UK

Road.Travel and its street journey journey app are getting round.

The London-based digital platform of curated driving routes — one in every of PhocusWire’s Sizzling 25 Startups in 2022 – introduced two new partnerships that can quickly make its app obtainable for drivers of latest Audis in addition to BMW house owners in the UK.

The offers imply drivers of these automobiles can browse, choose and observe any of Highway.Journey’s curated itineraries straight by way of their automotive navigation techniques.

The take care of Audi will debut this summer time in choose autos outfitted with Audi’s group software retailer that incorporates dozens of apps, together with Spotify, Amazon Music and TikTok. Plans are for the group software retailer to increase throughout VW Group’s lineup, together with the remainder of Audi’s portfolio, Porsche and Volkswagen.

Being pre-loaded on a automobile’s dashboard with a few of the world’s hottest apps is an effective place to be, mentioned Nikita Dedik, founder and CEO of Highway.Journey.

“Most of these apps are Spotify-like. They’re not very a lot centered on utilizing the automotive, per se,” he instructed PhocusWire. “Highway.Journey is a really totally different story. We’re bringing curated street journey content material … into your automotive.”

As a part of the take care of BMW UK, Highway.Journey’s adaptive journey guides can be obtainable by way of the producer’s proprietary app, My BMW. The corporate additionally crafted unique scenic routes for drivers to discover Britain, together with Dorset, Peak District Nationwide Park, Loch Lomond and the Trossachs Nationwide Park, Brecon Beacons Nationwide Park and Snowdonia Nationwide Park.

Total, Highway.Journey has greater than 2,000 adaptive street journey guides in 57 nations. The guides embrace detailed itineraries, locations of curiosity, really useful areas to remain and eat, amongst different info.

Whereas the brand new offers don’t symbolize an enormous variety of automobiles, Dedik mentioned it’s a begin the corporate hopes to construct on.

“It’s mainly the identical story as if in case you have a sensible cellphone and an app retailer; you’ll be able to obtain apps, however there’s tens of millions of apps,” he mentioned. “Within the automobiles, it will likely be only a few, so it’s place to begin. We consider that attempting to aggressively enter all these channels will make us the go-to model for street journeys.”

The corporate was based in 2018 and associated its plans for progress in a PhocusWire Startup Stage Q&A. Dedik additionally spoke concerning the firm’s future with PhocusWire editor in chief Mitra Sorrells in 2022 at Phocuswright Europe.

Phocuswright Europe 2022 Govt Interview: Highway.Journey