AI Insights: Generative AI and personalization

We wish to assist you to sustain with how manufacturers throughout the journey business are exploring – and utilizing – generative synthetic intelligence options from corporations together with OpenAI, Google and extra. So we’re surveying expertise professionals at main journey manufacturers, and we’ll be publishing their solutions periodically right here. 

Andrew Phillips, chief expertise officer at Skyscanner, is the most recent to supply his ideas on generative AI and its makes use of for the journey business. 

We started working with generative AI in … 2020 as a part of Skyscanner’s personalization efforts for vacationers. AI is getting used to counsel and suggest themed locations to vacationers and to type stock outcomes based mostly on their preferences, inferred from search and redirect habits.

Our present work with generative AI is targeted on … a number of areas the place we see essentially the most promise for enhancing the traveler expertise and our product. These vary from advertising and marketing actions, to look recommendation and journey planning, to information enrichment and engineering productiveness.

The largest problem for us associated to generative AI is … studying what works and might drive tangible advantages, engagements and experiences for vacationers, fairly than transport expertise for expertise’s sake.

For the journey business total, we see essentially the most potential for generative AI to … uncover distinctive and attention-grabbing journey and vacation spot alternate options; for instance, in flight search our fashions discovered that vacationers are prepared to pay extra for earlier departures and later returns with a purpose to maximize the time spent in a specific vacation spot.

One yr from now … AI shall be on the coronary heart of Skyscanner, supercharging how we type or suggest outcomes to vacationers, how we allow vacationers to precise their journey intents, and the way we construct our product internally.