Accor targets residing sector with platform launch

Worldwide: Accor has launched Accor One Residing, a brand new platform to assist the event and operation of branded residences and mixed-use tasks. 

Accor One Residing will concentrate on mixed-use merchandise corresponding to coworking, prolonged keep resorts, non-public golf equipment and extra, in addition to branded residences. 

The staff shall be organised regionally and can work with companions to make sure that the design and companies of every mission will meet the wants of focused homebuyers. Accor One Residing will assist the gross sales and advertising course of earlier than finally working the completed product. 

There may be devoted web site for prospective homebuyers, and a second web site helps the homeowners of branded residences and investment partners with a instrument for advertising the rental of personal residences and prolonged keep lodge properties.

Jeff Tisdall, chief enterprise officer at Accor One Residing, mentioned: “Accor is carving a brand new path with the creation of Accor One Residing, based mostly on the large success that we’ve earned as a frontrunner within the branded residences and mixed-use class. Our momentum is powered by Accor’s various portfolio of compelling manufacturers, a dedication to the success of our companions, and greater than 20 years of expertise, the place now we have led the business in creating extremely fascinating branded residence communities.

“The platform will ship unmatched worth to our funding companions as we construct extraordinary locations to reside, work, and play for a brand new technology of householders, friends and world explorers.”

Accor has greater than 135 branded residences tasks working or in growth, throughout 22 distinct manufacturers. Trying forward, Accor One Residing expects to open greater than 125 new branded residence communities over the subsequent a number of years, together with flagships corresponding to The OWO Residences by Raffles in London, SO/ Uptown Dubai Residences and Raffles Residences Boston Again Bay.

Beneath the group’s way of life division Ennismore, Mama Shelter has simply introduced its foray into branded residences.