4 Lunar New Yr marketing campaign examples you want to see

The yr of the Rabbit is simply across the nook, and it’s time to begin preparing for the celebration. Fortunately, there are many methods to do that with e-mail campaigns.

However how do you stand out from the gang? What sort of eye-catching topic line do you have to use? And what promotions do you have to embody in your emails?

When you want some inspiration, we’re right here to assist. Check out these 4 real-life Lunar New Yr e-mail advertising and marketing examples from our prospects to kick off your marketing campaign planning.

Lunar New Yr e-mail advertising and marketing examples from Revinate’s APAC prospects

1. The Windsor (Australia)

The Windsor - Australia, Lunar New Year

  • Topic line: The Lunar New Yr lions return, Summer season EXP’s final month and a preview of Valentine’s Day
  • Preview textual content: A weekend of Celebration on the Windsor
  • Phase: Leisure company who don’t have clean e-mail addresses and haven’t unsubscribed

Why can we love this marketing campaign?

Right here’s an amazing concept to face out from the gang: Mix your Lunar New Yr e-mail marketing campaign with one other provide. For instance, Valentine’s Day shouldn’t be lengthy after Lunar New Yr. In case your company can’t have fun Lunar New Yr with you, maybe they will be part of you for Valentine’s day as properly.

The Windsor in Melbourne took this method to not solely inform their viewers of the particular preparations that that they had on-site for Lunar New Yr, but in addition gave them a reminder that they might prolong the celebration by reserving a keep for Valentine’s Day. And this marketing campaign was cleverly focused towards leisure company.

This yr, you have got much more time to increase one of these provide as Lunar New Yr isn’t till January twenty second.

2. InterContinental Singapore (Singapore)


  • Topic line: Wishing You a Blissful Lunar Niu Yr
  • Phase: Have made reservations

Why can we love this marketing campaign?

Who doesn’t love a gif? InterContinental in Singapore confirmed simply how efficient a little bit of animation might be once they despatched a easy, but participating Lunar New Yr greeting to company who had made reservations.

That is an instance that you could simply observe. And in the event you leverage an answer like Revinate Advertising and marketing, you possibly can browse limitless interactive photographs or add your personal to verify the media components are on-brand and crowd pleasing.

3. Hotel G Singapore (Singapore)

Hotel G Singapore - Singapore, Lunar New Year

  • Topic line: FLASH SALE: $88 NETT PER NIGHT
  • Preview textual content: You don’t want to overlook out
  • Phase: 
    • Electronic mail #1, Advertising and marketing companions
    • Electronic mail #2, January Lively Newsletters, double opt-in, visitor location in Singapore, e-mail domains aren’t from OTAs

Why can we love this marketing campaign? 

We’ve all the time emphasised the significance of segmentation, and Lodge G Singapore did a tremendous job of utilizing this tactic with their Lunar New Yr marketing campaign. They despatched the marketing campaign twice, each to extremely segmented teams.

By utilizing hyper-segmentation, Lodge G Singapore ensured their affords had been despatched to the best viewers on the proper time, which straight contributed to the marketing campaign’s success.

Keep in mind, segmentation can enhance the general marketing campaign efficiency by as much as 533%. It’s a good suggestion to maintain this in thoughts in your future e-mail campaigns.

4. Goodwood Park Hotel (Singapore)

Goodwood Park Hotel - Singapore, Singapore

  • Topic line: Gong Xi Fa Cai!
  • Phase: Friends who’ve accomplished double opt-in who’re newsletters subscribers and/or are on the advertising and marketing communications direct e-mail checklist

Why can we love this marketing campaign?

Right here’s one other brief and candy instance, this time by Goodwood Park Lodge. This marketing campaign was crafted to achieve lots of people, not solely those that made reservations, which is what InterContinental Singapore went for.

Sending your database checklist a digital card is the simplest strategy to attain out to them throughout key dates reminiscent of Lunar New Yr. You can even ship a follow-up message with affords to those that open the primary e-mail, utilizing that as a filter in your segmentation.

Begin crafting your personal Lunar New Yr e-mail campaigns

We hope these Lunar New Yr e-mail campaigns are useful for you as you begin crafting your personal messages. Simply bear in mind to phase your database — and don’t shrink back from combining a number of affords.

When you’d wish to see extra marketing campaign examples, together with some extra generic ones from our world prospects, view our inspirations page. Need to study extra about how you should use e-mail advertising and marketing to spice up your direct bookings? Discover our advertising and marketing options.